Bharat AajTak

Central Government Spent More Than 5200 Crores In Advertisements Since 2014.

NEW DELHI: The central government has spent over Rs. 5,200 crores in advertisements through electronic, print and different media since 2014-15, Lok Sabha was informed on Thursday.
This was informed by Minister of State for information and Broadcasting Rajyavardhan Rathore in a written reply to a question.

Giving the small print, the minister aforementioned Rs. 979.78 crore was spent in 2014-15, Rs. 1,160.16 crore in 2015-16, Rs. 1,264.26 crore in 2016-17 and Rs. 1,313.57 crore in 2017-18. an amount of Rs. 527.96 crore has been spent in 2018-19 until December 7, the minister further added.

Therefore, the full expenditure since 2014-15 stands at Rs. 5,245.73 crores.

The minister additionally gave the break-up of the number spent by the govt. through the Bureau of outreach and Communication (BOC), an associate entity created when merging the board of Advertising and Visual promotion, the board of Field promotion and Song and Drama Division last year.

While Rs. 2,282 crore was spent on print advertisements, an expenditure of Rs. 2,312.59 crore was incurred on promotion through audio-visual media, he said, adding that Rs. 651.14 crore was spent on out of doors promotion.

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